Dear nordic colleagues
How long it's been since our last meeting. I hope you are getting on despite the difficult times.
We are working towards optimizing the structure of our pricing schemes, i.e. the distribution of price zones, price categories, and price increments.
Among other things, we are trying to make a price elasticity analysis, to see if we can find margins we can work within.
Have any of you worked specifically with your pricing in recent years? Are any of you interested in discussing pricing in more detail?
Look forward to hearing from you
Martin
Wow, it's great to see so much interest around this topic.
At the moment, we're still doing desk research mostly, trying to find papers or articles that can enhance our perspective on this topic. But it does seem as if there isn't a lot written on it, not publicly available in any case. Please feel free to share anything you think is interesting.
We did a project with Baker Richards in 2017, but that was more about programming and segmentation, and we only touched lightly on pricing. We might work with them again, though, on this topic.
Maria Girke Magnusson said:At the moment we are doing a conjoint analysis together with Baker & Richards to, among other things get answers around pricing for upcoming season in relation to corona.
Maria, if you want to share any insights or changes you are going to do to your pricing following this project, that would be very interesting indeed.