Dear nordic colleagues
How long it's been since our last meeting. I hope you are getting on despite the difficult times.
We are working towards optimizing the structure of our pricing schemes, i.e. the distribution of price zones, price categories, and price increments.
Among other things, we are trying to make a price elasticity analysis, to see if we can find margins we can work within.
Have any of you worked specifically with your pricing in recent years? Are any of you interested in discussing pricing in more detail?
Look forward to hearing from you
Martin
Hi Martin,
We had a dynamic pricing project at FNOB in 2020 but it is now on hold because of the Covid19 situation. We would be interested in discussing with You and other Nordic colleagues.
regards Anu and Tiina from Finnish National Opera and Ballet
Hi Anu
How interesting, would you care to share any more thoughts on the dynamic pricing you were going to implement?
We have discussed it here often as we think it might have good income potential, but haven't done it out of concern it might cause public resentment, and that it might be resource intensive to impelement and maintain.
I do think it's possible to do in a way that works both for audiences and for the administration.
Thanks