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Please join us: The first meeting of the Greater New York City Area Tessitura User Group will take place on Tuesday, October 2 hosted by the Brooklyn Academy of Music (located at 30 Lafayette Ave, Brooklyn, NY 11217 along multiple train & bus routes). NYCTUG is a regional group of Tessitura users from 30+ organizations in Connecticut, New Jersey, and New York; encompassing all business areas including Development, Education, Finance, IT, Marketing, Ticketing, and Web. Please join us for an evening of networking, learning, discussion and planning for the future of NYCTUG. Help spread the word by forwarding this message to the rest of your organization!
CLICK HERE TO RSVP
· 6:00 PM – Networking and refreshments provided by BAM
· 6:30 PM – Introductions
· 6:45 PM – Presentation/discussion: Donor Acquisition Using T-Stats
T-Stats is vital not only for daily statistics tracking but also for one-shot, targeted information. Mike Mariano of New York City Center will share how his Development department uses T-Stats as part of its regular Membership reporting. He will also reveal how T-Stats can be used to target ticket buyers for donor acquisition based on specific geographic and demographic requirements.
· 7:15 PM – Presentation/discussion: Debunking Marketing Myths: Put Your Data Where Your Doubt Is
Are there marketing myths and legends floating around your organization that you wish you could disprove - either to yourself or to others? Tom O’Connor of Roundabout Theatre Company will share ways that Roundabout has reconsidered audience segment profiles based on simple data findings from direct marketing response and research. Following the brief presentation, participants will be encouraged to discuss their own organizational myths – those that have already been debunked, and those that may be.
· 7:45 PM – Business meeting – Planning the future of our group
· 8:30 PM – Closing
Have you taken the survey yet? We are still collecting input on the formation of NYCTUG. Would you like to present? Can your organization host a meeting? Do you want to help? We want to hear from you! Please take a few moments to complete this survey.
Join us on the Tessitura Network: Our online community group can be found at the Tessitura Network. Don’t forget to “subscribe to email alerts” on the group page!
If you have any questions or comments please contact us.
Tom Brown, Brooklyn Academy of Music, tbrown@bam.org
Chuck Buchanan, 92nd Street Y, cbuchanan@92y.org