The New York Philharmonic is seeking a Database Marketing Manager.
Database Marketing Manager
RESPONSIBILITIES:
DATABASE MARKETING: Manage direct marketing mailing programs: all segmentations and testing execution for all mailings and coordinate efforts with eMail Manager. Select leads for merge/purges and mailings, and insure delivery of leads to vendors; work with list broker to get list exchanges; manage and respond to all list exchange requests; coordinate collection of direct marketing response reports and analyze and run reports to improve effectiveness of marketing programs; manage database elements of targeted marketing programs for subscribers and non-subscribers. Coordinate reporting and reporting process.
Co-manage relationship with mail house(s); coordinate schedule and delivery of lists; manage details of subscription campaigns: production grid updates, finalize and format letters, review all proofs, insure mailing schedule is adhered to.
Work with IT to produce reports and analyses of sales, lead lists for mailings, telemarketing, etc.
Be the Tessitura Database expert for the Marketing Department as it pertains to campaign set up, reporting, and management of the database.
DATABASE MANAGEMENT: manage Prospecting campaign: liaise with post office, manage BRM cards and inputting into database, processing and turning in all results to vendor, requesting analysis, etc.
CAMPAIGN REPORTING: excel analysis of each season’s subscription campaign; prepare spreadsheet delineating subscription campaign costs per component and overall; collect all final sales results, create reports and distribute; create general marketing reports from Tessitura; provide data as needed.
ANALYSIS/REPORTING: Track key metrics of website sales performance and develop weekly and monthly reporting. Conduct ad-hoc analyses on online sales performance.
MISCELLANEOUS: perform miscellaneous duties as required.
REQUIREMENTS:
Bachelor’s degree in marketing or related field with minimum of 2 year’s marketing experience. Demonstrated analytical skills; strong database skills with experience with database segmentation; proficiency with MS Excel and Office Suite; experience with Tessitura is REQUIRED. Proficiency with web analytics. Strategic thinker with strong analytical skills.
Strong oral and written communication skills are essential. Basic knowledge and interest in classical music or other arts/culture is preferred.
HOW TO APPLY Send resume as a PDF, text, or Microsoft Word document including salary history/requirements to ohj@nyphil.org Fax 212-875-5716. Please indicate position for which you are applying in the subject line.