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WEDNESDAY 23 FEBRUARY9.30-10.30AM GENERAL SESSIONv11 (Anna Wessely)
10.35-11.50am BREAKOUT SESSIONSEngagement: Do More With Digital (POP)Reconciliation (Cindy Emig)12.15-1.30pm BREAKOUT SESSIONSMail2: The Future of Email Marketing Is Here (Lynch)The Four Ps for T-Stats (Andrew Recinos)Demand Based Pricing (Amalia Hordern)Payment Express (DPS)2.30-3.45pm BREAKOUT SESSIONSOnline Marketing Analytics (Lyndsey Long)Beyond Campaign Reporting (Matthew Russell)Intro to SSRS (Annie Edlich)Intro to Campaigns, Appeals & Sources (Sandra Ashby)4.15-5.00pm GENERAL SESSIONFRIDAY 24 FEBRUARY9.00-10.15am BREAKOUT SESSIONSEnews Strategy & Growth (Eve Le Gall)Triggered Emails (Crystal Daniel)mail2 (Chris Szalaj)T-Stats for Advanced Users (Chris Wallingford)Tessitura Phone Integration (Damien Calvert)Using Human Behaviour to Improve Your Ticketing Experience (Chris Crammond)10.45am-12.00pm BREAKOUT SESSIONSIntroduction to Lists and Extractions (Anna Wessely)Front End Maintenance (Kim Lee)Front End Maintenance (Ranie Daw)Tourism at Sydney Opera House (Kim Jacobs)End-to-end Delivery: Event Management & Tessitura at Auckland Museum (Lisa Tolich & Jon Oakes)1.00-2.15pm BREAKOUT SESSIONSMobile Trends & Local Stories (Stuart Buchanan)Sydney Opera House Case Study (Lyndsey Long)Imagine: The Next Generation Arts Website (Erin West & Reva Parness)Researching Prospects (Susan Learner)Importing Contributions (Kim Lee)Sydney Opera House Insiders (Safi Rowland)Best Practice Subscriptions Marketing (Mark Elliott)2.30-3.00pm FAREWELL