Hi folks,
Let's talk tickets - like actual physical tickets. Specifically - what is on the back of your tickets!
I'm super curious to hear everyone's opinions and thoughts on two points:
Terms & Conditions Is this really needed considering folks agree to the T&Cs at the point of sale? Do your tickets have/not have this?It is often a giant block of text that no one reads - why not have just a line that links to your website? Or a QR code that links to that page?
Black 'security' timing bar/strip Does this do anything or serve a purpose? Do we just have it because that's what you do?I've always thought that it does 'something' to help tickets that go into a machine to be scanned - but we scan using handheld scanners.
Please do share your thoughts!
Hi Jessie,
For physical tickets the ACO refers customers to their T&Cs on the website with a one line reference. It's necessary to keep reminding people where to find the terms because they will, inevitably say they didn't know or never saw them when purchasing. The reference on the back of the ticket ensures they are available to view.
The black line on the back of the ticket is the marker which tells the printer when to cut (and arguably) start printing the next ticket. It’s very important or your stock will not stop – try putting your tickets in the wrong way round and you’ll see mayhem.
Lesley.
Hi Jess!
We have the web address for our terms and conditions but I made the call ahead of our first festival to move to a more evergreen visual representation of our brand - it also means we’re free to adjust the terms whenever we need to!
Let me know if you’d like me to email you a picture!