Marketing the Experience to Connect with Wider Audiences

We're still living in ANZTRUC world, how about you?  Tessitura's new Innovator Series video features Opera Australia's Sales & Marketing Director, Georgia Rivers, presenting her talk "Marketing the Experience to Connect with Wider Audiences." The talk was recorded live at this year's ANZTRUC.  

https://www.youtube.com/watch?v=mc8PLxWLZe8&feature=youtu.be