Discussions - Recent Threads

RE: Tracking Membership Conversion

Sina Cyrus — Tue, 09 Apr 2024 13:50:10 GMT

Hi Gill,

Yes, I am still looking for input. I will post it there as well.

Thanks,

Sina

Tracking Membership Conversion

Sina Cyrus — Tue, 19 Mar 2024 13:39:57 GMT

Hi there,

We track membership conversion for an exhibition by counting the number of new members who using their new membership first visited that specific exhibition. For example if there was an exhibition on Aug 2023, we only count back then the new members that it was their first time using their membership by visiting that exhibition. So, there are two conditions:

1- The membership needs to be new at the time frame we are looking at it in the past (or present if we are tracking a live exhibition) and;

2- It needs to be that members' first time using their membership benefits.

I have tried many ways to set this up in a dashboard but have not been successful. Could anybody please point me in the right direction?

Best wishes,

Sina

RE: Tracking Membership Conversion

Gill Tasker (she/her) — Fri, 05 Apr 2024 14:49:41 GMT

Hi Sina - thanks for posting! If you're still looking for input on this it could be worthwhile cross-posting to the Analytic Coffee community? Hopefully you'll receive a response over there.

- Gill Tasker, Community Manager

RE: Illuminate platform

Chris Campbell — Thu, 04 Apr 2024 15:13:58 GMT

Hi hi, Gill Tasker (she/her) and Kate Watson! Do we know if there's any update on the availability of this dashboard yet? Hope so!

C.//
X.

Illuminate platform

Ogo Okafor — Tue, 30 May 2023 11:59:01 GMT

Hi,

This one if for the NPO/other ACE funded organisations who will be working with the Arts Council's (ACE) new Illuminate platform. You may have noticed in the most recent update that Tessitura isn't listed as one of the current box office providers they have setup up an API feed with. This is surprising to me considering it's one of the biggest used in the sector. I'm hoping there is just a delay in this being setup. I've emailed Tessitura already to ask for details and completed the form ACE sent in their update to get a better picture of the different providers everyone is using. I recommend as many of us possible to fill this in to help push Tessitura being included forward (haven't posted the form link as I'm not sure it's allowed on this forum but will happily do so if it's permitted). Again this could be in the works already but it wouldn't hurt to help towards making the case stronger as I'm sure none of us want to be doing this as a manual process!

Question about pivot tables and percentage calculations

George Keevill — Fri, 15 Mar 2024 10:14:33 GMT

Hello all,

We are trying to convert one of our spreadsheets to an analytics pivot table.

Here is an example of the part of the current sheet we are trying to replicate:

Each row is for a different end user or solicitor.

The Sold column counts our main four ticket types sold, admission, concession, student and senior.

The Donation column counts tickets sold with a donation ticket layer, admission + donation, concession + donation.

The Percentage column shows the % difference between Sold vs Donation.

Can anyone give us a steer on creating this?

RE: Question about pivot tables and percentage calculations

George Keevill — Thu, 21 Mar 2024 11:47:45 GMT

Thanks Chris this is exactly what I was looking for!

RE: Question about pivot tables and percentage calculations

Chris Wallingford — Mon, 18 Mar 2024 17:44:43 GMT

Hi George,

Using Filtered Values for Sold might look like this:

( [Total Ticket Count] , [Price Type in admission, concession, student and senior] )

Given that Ticket Count is only flagged as "1" on Ticket Price layers, the Donation piece might look like this:

( [# unique SLI ID] , [Price Layer in admission + donation, concession + donation] )

And then the percentage as...

( [# unique SLI ID] , [Price Layer in admission + donation, concession + donation] )
/ ( [Total Ticket Count] , [Price Type in admission, concession, student and senior] )

RE: Using CASE Statements to hardcode footfall targets into Analytics

Melanie Ryan — Thu, 14 Mar 2024 09:49:23 GMT

Thanks so much for sharing Ellen McCann and have voted for the ideas board item Chris Wallingford posted up. Cheers! Melanie

Using CASE Statements to hardcode footfall targets into Analytics

Ellen McCann — Wed, 13 Mar 2024 17:03:17 GMT

Hi all,

During our community meetup at TLCC, when we were discussing about how we measure success and the difficulty was raised around the fact it is not possible to put a daily footfall target into each Tessitura performance, to then pull into analytics for comparison. I mentioned that RCT have a way of tracking this in analytics and [mention:a1cb5d3d4f9649b1b0666d8a9e16f735:e9ed411860ed4f2ba0265705b8793d05] asked me to add it to the group so here it is!

For each of our venues, we have a daily footfall target, which we can then total into a monthly and yearly target. For example, here we've got the purple bars for the actual tickets sold, and gold for the monthly footfall target:

To put the gold bars into the widget, we have a series of case statements (hard coded in the analytics formula).

For example, this is what we have for the monthly chart, where [TARGET] is the number value that you want to set your monthly target to be:

CASE
WHEN MAX( [Calendar Month] ) = 4 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 5 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 6 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 7 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 8 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 9 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 10 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 11 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 12 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 1 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 2 THEN [TARGET]
WHEN MAX( [Calendar Month] ) = 3 THEN [TARGET]

ELSE 0
END

You would have a case statement per month of the year, which is then transposing the target to the appropriate month on the chart.

We then have the same for our daily target:

Example formula for the daily target:

CASE

WHEN [Total Calendar Day Of Year] = 4 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 5 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 6 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 7 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 8 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 11 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 12 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 13 THEN [TARGET]
WHEN [Total Calendar Day Of Year] = 14 THEN [TARGET]

ELSE 0
END

Where [Total Calendar Day of Year] is the numbered day of the year, out of 365. We have an excel spreadsheet which maps the target to the day of the year so we're not sitting there for ages writing the case statements out! The only issue with the daily widgets is that CASE statements have a limit per widget (I think around 150), which means you can only put targets in for part of the year. We get around this by putting in the targets for the next few months, and once those months have passed, add in the new targets for the next three months and so on.

This is obviously very time intensive, so having a field directly in Tessitura where we could add in our target would be the ideal solution, but we've found this works quiet well for us without the need for creating anything custom.

Ellen

RE: Using CASE Statements to hardcode footfall targets into Analytics

Gill Tasker (she/her) — Thu, 14 Mar 2024 09:02:31 GMT

Thank you for sharing this Ellen McCann.

RE: Using CASE Statements to hardcode footfall targets into Analytics

Chris Wallingford — Wed, 13 Mar 2024 17:28:50 GMT

Please upvote this Idea as well. Thanks!

(+) Additional Ticketing Goals in Tessitura in Analytics - Ideas

RE: Illuminate platform

Paola Rossi — Wed, 13 Mar 2024 15:01:39 GMT

Perfect! thank you!

RE: Illuminate platform

Gill Tasker (she/her) — Wed, 13 Mar 2024 14:42:41 GMT

Hi Paola Rossi thanks for your enquiry! Kate is on annual leave until next week, so she'll get back to you after that.

RE: Illuminate platform

Paola Rossi — Wed, 13 Mar 2024 13:33:26 GMT

Hello Kate,

would it be possible for you to share with us the new Illuminate dashboard that you presented us at the conference at Gateshead? The version I have it’s an old one that needs a lot of manual changes.

Thank you so much!!!

Best,

Paola

TLCC Gateshead - Community Meetup

Yasmin Bentley — Mon, 04 Mar 2024 09:44:15 GMT

We’re excited to be meeting as a group soon at TLCC Gateshead! Here’s some key information ahead of the conference:

When: 2:30-3.15pm on Wednesday 6^th March

What: A quick round of conversation-starters to connect attendees, followed by a full group discussion on End of Year/Season Analysis, how are your organisations measuring success?

Check out the conference app here to see full details of the session.

We’re looking forward to seeing many of you next week! If you’re unable to attend, feel free to forward onto colleagues who may be interested.

Yasmin and Graeme

Pay what you can: Averages

Kirsty Alexander — Wed, 24 Jan 2024 12:04:02 GMT

Haia all

Hope you're well! (Cross posting in a few groups so sorry if you get this multiple times..!)

We're looking at offering pay what you can for one of our exhibitions coming up, and I wondered if anyone was able to share their average amounts given if you've also done something similar in the past? We have some data from our Events programme but this is quite minimal and my hunch is that the average for an exhibition is not the same as a one off event (Although I'm happy to be proved wrong!). It would also be great to know how you presented this on the purchase path, eg with different options at different price points or a free type field for people to input their amount?

All thoughts very welcome!

Diolch pawb / Thanks in advance!

Kirsty

RE: Pay what you can: Averages

Kirsty Alexander — Wed, 24 Jan 2024 14:29:17 GMT

Love a jazzy dashboard, I've emailed you - diolch!

RE: Pay what you can: Averages

Mark O'Leary — Wed, 24 Jan 2024 14:00:20 GMT

Hi Kirsty, hope you're well. I have a dashboard set up to gain insight into our From the Glasshouse (pay what you decide) events that could help. You've got my email address if you fancy setting up a call and I can talk you through it. Cheers, Mark

Interested in presenting on your org's work on measuring the affects of cost on your visitors?

Ogo Okafor — Wed, 17 Jan 2024 12:06:27 GMT

Hi (hope it is okay to post this on here),

I am on the committee for the Visitor Studies Group as the conference lead. The Visitors Studies Group (VSG) is small volunteer committee run organisation for those who do audience research, or related work, for visitor venues.

This year we will be having a conference focusing on how the cost of living is impacting audiences relationships with our venues and how as venues we go about conducting this research. The title and conference summary is:

The cost of culture: measuring barriers affecting the visitor experience

Britain is in the middle of a cost of living crisis and audiences are feeling the pinch. Financial restrictions to participation and enjoyment of arts venues, science centres, heritage and other visitor attractions are nothing new; however, with increasing suggestions and new requirements that organisations collect data on the socio-economic status of their visitors, the question has been brought to the forefront, and not without its controversies. Which audiences are most hit by the cost of living crisis and how should venues and programming respond? Has the sector contributed to social mobility in the UK? What role does class in the research and wider cultural workforce play? We welcome fresh perspectives to these questions and different interpretations of the conference theme.

This is a topic that many of us can relate to I'm sure and I know some of us have had various conversations online/in-person conversations about related issues such as the Arts Council's plans to measure class, challenges to get more representative survey results, changes in booking patterns in correlation with the economic climate and various schemes and initiatives to introduce more or maintain financially accessible arts and culture for all audiences. We currently have a call proposals open, which closes 25 January, and if anyone feels they have a project, success story or a 'learn from your mistakes story' they would be interested in presenting at the conference this year please do let me know or submit directly here. Or if you think you would be a good fit for a potential panel I would love to hear from you!

PS. The conference is 10 May in London! It's a great space for peer-led learning on navigating surveys and audience research, as I know the desire for more on this has come up a few times as well!

Ecommerce benchmarks for ticketing

Jason Reed — Fri, 15 Dec 2023 13:47:04 GMT

Hi all,

Was wondering if anyone could point me towards benchmark metrics for ecommerce, but more specifically around ticketing contexts.

We've been looking at evaluating the performance of our website's purchase path, so for example looking at a funnel visualisation of drop-off rates at each stage of our checkout.

During our busier on-sales, typically 60%-70% of customers who add a ticket to the basket go on to complete their order. This instinctively feels positive, but it's difficult to know whether we can viably improve on this without having any comparable metrics.

We've found more general ecommerce benchmarks from sources such as Baymard, but I'm making the assumption that these would be different for high-demand tickets (where there's a limited time window).

Thanks in advance!

Jason

RE: Ecommerce benchmarks for ticketing

Kirsty Alexander — Mon, 18 Dec 2023 10:05:34 GMT

Haia Jason, I don't have the answers I'm afraid but going to follow along to see other thoughts - it's something I definitely want to look at in the new year!

RE: Ecommerce benchmarks for ticketing

Jason Reed — Fri, 15 Dec 2023 14:23:31 GMT

Thanks Gill! That's a great suggestion, I've just gone ahead and cross-posted.

RE: Ecommerce benchmarks for ticketing

Gill Tasker (she/her) — Fri, 15 Dec 2023 14:13:40 GMT

Hi Jason thanks for this! Hopefully you'll get some responses here and might also be useful cross-posting to the EU Ticketing community group too?

Gill

RE: Last Analytic Coffee meetup of 2024

Gill Tasker (she/her) — Fri, 08 Dec 2023 14:17:17 GMT

Apologies for the broken link in my original post - this has been updated to this URL https://community.tessituranetwork.com/topical_groups/analytics-coffee/c/e/1452