Marketing - Recent Threads

Know Before You Go / Performance Reminder Email with Running Time

Mike Jones (he/him) — Fri, 12 Apr 2024 20:52:01 GMT

We use Prospect2 to send out a "Know Before You Go" e-mail a couple days before the show that includes some generic info (parking, lobby hours, etc). It also pulls in the title of the show you're seeing, the date, start time, etc- based on your order. I'd like it to also pull in the shows run time. I know there's a "duration" field in Product Manager. Is there a way to use that to pull in this info?

Meta Conversion API with TNEW

Brandon Newman — Fri, 05 Apr 2024 19:50:35 GMT

We are needing assistance with integrating the Meta Conversion API with TNEW. We are wondering if any contacts could assist us with an issue we are experiencing. Once we made the Tessitura conversion, we are not able to see the conversion data on Facebook. Our Developers don't have specific experience in this area with TNEW.

Text Message + Push Notification Platforms with Tessitura Integration?

Audra Lange — Wed, 03 Apr 2024 20:28:33 GMT

Hi from Madison, Wisconsin!

Looking for recommendations you all may have on platforms for texting and push notifications that integrate with Tessitura. We're looking to add this to our lineup of tactics to utilize both for constituents in Tessitura as well as for alternate contact lists that exist outside of the Tessitura database.

We are looking to utilize it for performance reminders to our patrons via text 'know before you go', or notifications for things like 'parking is hairy out there - please leave extra time today as you plan your arrival' or for rain delays for outdoor performances. We are also looking to utilize this for communication with performers (lists that exist outside of Tessitura). In any case, we are aware we'll have to do an indepth work up of what we need for rules + regulations / permissions.

Any suggestions for platforms you love, hate, etc or guidance would be greatly appreciated.

Thank you!
Audra

TNEW Contact Permissions - Required

Colin Byrne — Tue, 26 Mar 2024 13:03:15 GMT

Hello,

We are looking at our customer marketing preferences and wanting to make the contact permission questions in TNEW required when a customer sets up their account. Currently the questions can be ignored completely, with it then difficult to obtain an answer after account creation.

I can see that there is already a post on the Ideas Board about this but wanted to see if any other organisations have found ways to ensure customers answer when creating their account?

WordFly vs. Prospect2

Mark Dos Reis — Tue, 19 Mar 2024 17:55:36 GMT

Our organization is in the process of introducing Tessitura and we need to make the call on Choosing Wordfly or Prospect2 for EM deployments. We are currently using Mailchimp for our EM deployments. They are some older threads from 6+ years ago on this topic, so I wanted to start a new discussion to see if there are any more recent opinions on the pros/cons of each platform. Thanks to all!

Email Lists - Add all primary affiliates or not?

David Alcorn — Wed, 06 Mar 2024 17:26:27 GMT

Wondering how others (particularly PAC's) handle households in your email lists? Do you leave individual constituents as selected by the list criteria, or do you replace individuals with households and add all primary affiliates?

TNEW Quick start & branding

Sky Hodgkinson — Wed, 06 Mar 2024 14:44:35 GMT

Hello

Sorry of this isn't the right place to ask this, I have also posted in the TNEW community group. We are just starting the process of implementing TNEW and under some tight deadlines. What do people think of the TNEW quick start templates and using for their branding of the site? And does anyone have any examples of them? I have been sent to sites by Tessitura but they don't fill me with joy. We don't have time to outsource so it's this option or try and do something in house. Happy for any thoughts anyone has!

Thanks

Sky

Interactions Cube dashboards to share?

Jean Leonard — Tue, 05 Mar 2024 18:20:16 GMT

Hello! I'm beginning to experiment with Interactions Cube dashboards, and I'm wondering if anyone has pre-existing dashboards to share. I've used the existing Appeal and Source Response but found it a little lacking. I'm sure someone has cracked this code already and built something fantastic! Thanks :)

Analytics formula to show how many patrons attended in 2023 and 2024, 2022 and 2023 etc

Emily Davies — Tue, 27 Feb 2024 07:19:04 GMT

Hi There,

I'm still wrapping my head around analytics so apologies if this is a really obvious question.

I want to create a widget that shows me the year on year return rate of our patrons. So I'd like to know how many who attending in our festival in 2023 also attended in 2024, how many attend the last 5 years in a row etc (how many purchase annually vs every 2 years, 3 years etc). Does anyone have a great dashboard for showing return rates like this?

Thanks in advance!

Emily

Privacy risk assessment, Information Protection Acts, GDPR, etc

Henry Kelly — Thu, 22 Feb 2024 21:00:00 GMT

Hello all. Marketing might not be the right forum for this, but thought I'd give it a shot.

Georgia (the state) is on the cusp of passing something called the "Consumer Privacy Protection Act". This is supposed to be modeled on a law already passed in Tennessee. Other versions of this law exist in several states, although in some states non-profits are exempt. Not the case here. Some of it seems to fall under GDPR, but not all of it.

I'm wondering if anyone here has had to make updates to their policies and/or procedures based on these laws. What we're finding is that to be in compliance we should conduct a "Privacy Risk Assessment". We're just trying to get some idea of what that might mean and the level of effort involved. It's hard to find any concrete examples of how to do this, or how it applies to organizations such as ours.

Anybody out there had to deal with these laws? What actions did you take to be in compliance?

Thanks,

Henry

Extraction Suppressions

Shelly Binkley (she/her) — Fri, 09 Feb 2024 18:43:25 GMT

I am troubleshooting why a certain person has not received a particular email series for several months.

It seems like she is getting caught in one of the suppressions, but I can't tell where.

Is there any way to find out which specific constituents were caught in a suppression after the extraction is run?

Thanks,

Shelly Binkley

WordFly List for Performance Reminders

Schneeb Covington — Mon, 05 Feb 2024 21:11:43 GMT

Hello, all!

We're running into an issue where we have multiple performances running, and we aren't sure how set up Automatic Performance Reminders in WordFly to send only to the ticketholders for each specific performance.

For example, we have Show A running through this month on Thursdays through Sundays with a one night show, Show B running today (2/5). Our Performance Reminder email campaign for Show A was set with the range of the entire month, even though there aren't shows Monday - Wednesday of Show A. So, the ticketholders for show B received a reminder for show A.

I've just joined the company, and it seems like the historic process was to manually deactivate the created appeal in Tessitura for the day of Show B, and manually send out an email Performance Reminder campaign from Wordfly to them using a manually pulled list of ticketholders from Tessitura.

Is there a way to edit our list so that it would prevent Show B ticketholders from receiving Show A performance reminders, especially considering there may be people who have tickets to both? We have days in the summer where we have multiple performances of different shows on the same day, and I'm wondering how we might even begin to handle that using WordFly's campaign automation.

How does your org handle this?

This is the criteria for list pulled for the campaign to send to ticketholders for Show A

These are our activation settings for WordFly

TNEW + Google Analytics 4 + Google Tag Manager + Cookie Consent = ...Help?

Paul Holman-Kursky — Tue, 30 Jan 2024 21:59:44 GMT

We've preparing to launch cookie consent via OneTrust for compliance with privacy law and have hit a big hurdle re TNEW. I'd love to know if anyone else has encountered this and if so, how you found a way around it.

We host TNEW (v7) on a subdomain of our site. For a long time we've used Google Tag Manager to load Google Analytics (now v4) onto our sites; TNEW and our main marketing domain share a property ID. We've built OneTrust to load via GTM as well -- it seemed the logical thing to do, since all our other tags are inside that container and OneTrust can fire the appropriate trigger to match a user's cookie preferences.

With the last TNEW release we started noticing a conflict between our GA property ID loaded via the TNEW admin interface and the (same) property ID loaded via GTM. Using both blew up our purchase & revenue tracking, so we started suppressing the GTM version of GA4 on TNEW pages. Revenue tracking returned and all was well...until we realized that doing so would break the link between OneTrust and GA4. If OneTrust sets consent triggers via GTM and GA4 loads outside of GTM, they can't talk to one another.

We feel stuck between tracking purchases and revenue and respecting our users' privacy choices. Has anyone run into this same issue and solved it?

Cross-posting to Reporting & Analytics forum as well.

Help with an analytics dashboard - average membership sales per day of each month

George Keevill — Mon, 22 Jan 2024 17:51:52 GMT

Hello,

I've been tackling this question with one of my colleagues.

We've been trying to answer the question, for a particular membership organisation. What are the average daily sales of this membership each month?
We've been able to come up with this:

It’s filtered for years 2018-2024 and the member org in question

The average Sales value on the left is: count([Constituent ID])/6/30.436875

6 is used as it's the number of years the membership org has been on sale for.

30.43 is used as it's the average number of days in a month.

... but I don't like the fact I have to manually change the number of years the scheme has been in place and for 50% of the year isn't accurate, and I don't like using an average number of days a month.

I've had a go using a pivot table

Which does give me a number that I can use as the average sales per day in that month. The only slight caveat is when there are 0 sales in a day, the subtotal average is excluding these and not treating them as a 0, which skews the averages and makes the numbers innacurate.

I've tried wrapping the value for #of unique constituent IDs in a case statement, but it doesn't seem to fix it.

There must be a better way! Can anyone help?

Custom Filter created for last season, not working.

Gabby Wolfe — Thu, 04 Jan 2024 17:22:34 GMT

Hi All!

We had a custom output element created for us last season that is supposed to pull information for Super Packages. I'm beginning the process of pulling a list of our subscribers for renewal asks, and when I try to apply this element with the filter of the current season, it does not work. Any insights?

Facebook spam is out of control

David Alcorn — Mon, 18 Dec 2023 17:59:33 GMT

Our private messages on Facebook have become overrun with spam in the last 3 months. Is anyone else experiencing this and found a way to block/filter the messages?

Digital Marketing Agency

Lucy Watmore — Tue, 12 Dec 2023 19:16:48 GMT

Hi All,

I'm at Spokane Symphony, in Spokane WA :) We have an operating budget of $5M. We also own our theater with a budget of $2M.

Can anyone share or recommend a digital marketing agency they are working with? Looking to hear from other organizations of a similar size - we are currently working with a local agency but need to find somewhere that has experience working specifically with arts organizations.

We are a very small team - 2 in marketing and 2 in development.

Any leads would be appreciated!

Data export for social media partner

Mike Jones (he/him) — Tue, 05 Dec 2023 17:48:44 GMT

This might be a simple question- but I've been asked to pull a report that shows:

daily ticket purchases for the last 3 years
Patron names
Amount paid
Order Date
Phone
Email
City/State
Zip

I tried pulling and extraction for ticket purchasers over the last 3 years and then exporting that to a list.. But that's shows the patron's info- not their full ticket history.

Any advice?

P2 Prospect2 - Changing Email Addresses Requires Access to Custom Tab - How are you managing access?

Jane Esterquest — Tue, 07 Nov 2023 17:17:52 GMT

Hello -
We've been using P2 for about a year now, and just were informed we have been handing email changes improperly. In order for the email change to be recognized in P2 it has to be changed in the P2 Custom Tab, not the Contact Details Tab. We have restricted many of our Tessitura users including Front Desk employees from accessing the P2 Custom Tab as you can change people's subscription preferences and mess up their accounts easily from that tab. However, it now looks like we'll have to give everyone access at all levels.
Has anyone else in a large organization had to handle this? How did you manage access?

Thanks!
Jane Esterquest
Isabella Stewart Gardner Museum

Facebook CAPI on Tessitura?

Laura Moran — Mon, 06 Nov 2023 22:13:28 GMT

Hi everyone,

Looks like someone asked something similar a few years ago, but I haven't seen an answer on the forum yet. Has anyone had success integrating Facebook Conversions API onto TNEW for conversion tracking? Thanks!

GA4 - Unassigned and Not Set

Tracy Schneider — Thu, 26 Oct 2023 17:35:09 GMT

I know that this is not a Tessitura analytics quesiton, but I am hoping someone out there may be grappling with a similar issue with Google Analytics (GA4).

I see a majority of our $ conversions on traffic that has a Session default channel group of "Unassigned" and a Session source/medium of "not set" (but if I change to First Session source/medium it is identified as "direct/none"

Both our main website and TNEW site are housed in one GA4 ID, so while I am seeing some small amount of conversions that I can tie to a TNEW page, I am wondering if there is something going on to cause the majority of conversions to come through without the proper tracking. It may not be related to TNEW at all, but it is really suspicious given the monetary tie.

Obviously I am trying to identify the traffic that is resulting in the majority of transactions on TNEW. I have already submitted a support ticket to make sure that the Measurement ID settings are correct in GA4 per these instructions.

And it appears that other tracking of email, paid ads, social, etc. are working. So I am stumped as to where all of the revenue is coming from.

I have read as much as possible online and basically all I can find is that Unassigned and Not Set appear when google is not being sent the UTM parameters is needs.

If anyone has any thoughts or is experiencing similar issues, please let me know. Thanks in advance!

I will cross post in the Reporting and Analytics forum too.

Prospect 2 Dynamic List Tagging

Michelle Lewandowski — Wed, 25 Oct 2023 19:41:12 GMT

Hello Tessitura hive mind,

We have a data sync set up in Prospect 2 to tag contacts as subscribers so they don’t fall into a re-engagement automation we have running that contains an offer, but are noticing that the actual number of constituents in the dynamic list does not match the contacts being tagged in P2. This has led to some subscribers not being tagged and still falling into the automation.

Do you all have any similar list tagging set up and have any insight on why that might be happening? If so, is this Tessitura issue or a P2 one based on your own past experience?

Thanks!

Michelle Lewandowski

Tracking Promoted Lists

Tracy Furr — Mon, 23 Oct 2023 17:20:26 GMT

We are currently working in v15. For every direct mail piece, I import the list into Tessitura, and promote the list in Appeals.

I would like to be able to see

the total dollar amount of ticket sales for that fiscal year generated by everyone that received that direct mail piece within a specific time frame. (for example everyone that receives a full season brochure from the moment it hits homes til the end of its lifespan)
the total dollar amount of ticket sales for specific show(s) generated by everyone that received that direct mail piece within a specific time frame. (for example everyone that receives a show postcard or brochure only promoting 4 shows)

I know I can track an Appeal Response, but that only shows if the brochure was attributed to the sale. Is there another way?

Please let me know if this makes sense or if you have any questions. Really hoping to figure this out!

Thank you,
Tracy Furr
Creative Director
State Theatre New Jersey

Google Analytics and TNEW

Rashida Asante-Eccleston — Mon, 16 Oct 2023 14:43:15 GMT

Hello all,

Currently, our Google Analytics and Tag Manager are only connected to our marketing/Wordpress site (kyopera.org) and not our TNEW site (secure.kyopera.org). Do we need a new property and container for TNEW?

Thanks!

Rashida

Data Quality Ecosystems

Justice Butler — Wed, 11 Oct 2023 17:22:14 GMT

Hi Tessitura Community,

My colleagues and I are looking into a data cleaning ecosystem that can do simple things such as changing addresses to the proper abbreviations (Street -> St) and proper capitalization (JANE SMITH -> Jane Smith.) Right now, we are considering Experian Data Quality or Zeta since they integrate with Tessitura. With that being said, we were hoping to get a better idea of how other organizations have been able to use the service before we dive into it.

Thank you in advance!