<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://communitytest.tessitura.com/cfs-file/__key/system/syndication/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Tessitura Arts &amp; Culture Connection: Achieving Customer Relationship Mastery (A New Backronym for CRM)</title><link>https://communitytest.tessitura.com/events/c/e/565</link><description>&lt;p&gt;Truly successful customer relationship management begins long before you employ technology to support it. It is an organization-wide strategy to maximize audience engagement, increase loyalty, and drive revenue. Join Tessitura Network’s Erin Koppel, Senior VP of Consulting, and Ed Gargiulo, Director of Enterprise Consulting, for this interactive digital workshop.&lt;/p&gt;
&lt;p&gt;The learning objectives are:&lt;br /&gt;1. Assess your organization’s approach to CRM: Philosophy and Technology&lt;br /&gt;2. Understand the building blocks of a customer engagement roadmap: Ways to Engage Audiences&lt;br /&gt;3. Explore your personal approach to the elements of data-driven decision making: Data, Decide, Do&lt;/p&gt;
&lt;p&gt;This session is scheduled for Thursday, November 12 at 11am EDT. Closed captions will be provided. If you require additional accommodations, please reach out to community@tessituranetwork.com.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;a href="https://zoom.us/meeting/register/tJYqfuihrDItH9NlUbHn-yTDMfjOia1N_dvd"&gt;Register in advance&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><dc:language>en-US</dc:language><generator>Telligent Community 12 Non-Production</generator></channel></rss>